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WE HAVE A PURPOSE

Enjoy life helping people enjoy life

TheX is a global award-winning Customer Experience firm helping create or boost companies customer experience programs from making sure the Brand Promise is reflected in the Experience Design, to the Go-Live of each initiative.

OUR PASSION

Transform emotions
into business impact

DESIGN

Design innovative experiences. With the ultimate technology & methodology ! We convert emotions into business results.

DATA SCIENCE

Turn data science into REAL actions. We love analytics, but when it can support actions with business impact.

DELIVER

Experience projects implementation. We don't run away after design phase ;).

CULTURE
Ignite customer centered cultures.

OUR VALUE PROPOSITION

…is based on our awarded CX Holistic Framework (HF)
We Work implementing a customized HF that fits your company needs.

Assesment

CX Maturity Assessment, Voice of the Customer Assessment and Customized Assessment.

Strategy and Roadmap Toolkit

CX Foundation Strategy, CX Operations Strategy & Roadmap and
CX Coaching.

Design

Experience Guidelines, Design Personas, Customer Journeys

Data Science & Technology

World Class CX software solutions to measure Experience + Dashboards + Close-the-Loop Management.
CX ROI Measurement, Predictive Models, Campaign Automation and AI Implementations.

Employee Experience

Customer Centric Culture, Recruitment innovation, On boarding, Recognition and Voice of the Employee Program for Finance’s guys ears.

WE ARE A TEAM

Our leadership team is composed of former Vice Presidents, Directors and Managers of global corporations like DIRECTV, Nokia, Turner and BAT.

Our professional background comes from multidisciplinary fields like Customer Experience, Neurosciences, Human Resources, and Quality & Process Improvement.

Fernando Straminsky

Founder & CEO

Fernando Straminsky is a customer experience expert and the founder of “The X”, an award-wining CX firm that helps companies to design/boost and go-live their CX programs, by transforming emotions into business impact, and designing customer focused culture change programs.

He was awarded by Gartner with the "Global CX Excellence Award" due to the creation and successfully implementation of a pioneering CX vision and strategy in DIRECTV Latin America. An exciting journey from scratch to a renowned team of +300 professionals across 9 Latam countries.